Bayerische Motoren Werke commonly
known as BMW, is a German automobile, motorcycle and
engine manufacturing company founded in 1916. BMW is headquartered inMunich, Bavaria, Germany. It also
owns and produces Mini cars, and is the parent
company of Rolls-Royce Motor Cars. BMW produces
motorcycles under BMW Motorrad. In 2010, the BMW group produced
1,481,253 automobiles and 112,271 motorcycles
across all its brands. BMW is part of the "German Big 3" luxury
automakers, along with Audi and Mercedes-Benz, which are
the three best-selling luxury automakers in the world.
To better understand BMW today you have to
know and understand BMW history. The last century gives
the “flavor” of today’s BMW cars, the ingredient that makes them so special.
This “special” can be almost seen as the soul of a person. BMW cars have an
unmistakably personality and an obsessive care about the feeling of driving,
thus their slogan "the ultimate driving
machine".
This creates a bond between the car and the driver that may last for a
lifetime.
These
three magic letters stand for Bayerische Motoren Werke, or in English, Bavarian
Motor Works. The "Motor" is the core of this acronym and is the
foundation; the key part around which BMW builds every product.
BMW was established as a
business entity following a restructuring
of the Rapp Motorenwerke aircraft manufacturing firm in 1917.
After the end of World War I in 1918, BMW was forced to
cease aircraft engine production by the terms of the Versailles Armistice
Treaty. The company consequently shifted to
motorcycle production in 1923, once the restrictions of the treaty started to
be lifted, followed by automobiles in 1928–29.
The first car which BMW
successfully produced and the car which launched BMW on the road to automobile
production was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England.
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